20 Simple Ways to Fuck Up your AB tests
saturday 17:10 - 17:50
One of the most interesting speakers in the field of conversion rate optimization you can get. He comes from London and his lectures are not only helpful, but also a lot of fun.
Converse ratio optimization has been undoubtedly a buzzword for some time now. Craig certainly has a lot to share on this topic, thanks to his 12 years of experience in UX and another 7 years spent with AB tests on top of that.