Undoubtedly a rising star in web analytics. Simo works as a SEO manager in Netbooster Finland, he specializes mainly in connecting offline data with web analytics, and he can even take pride in the title of Google Developer Expert for Google Analytics. He’s been cooperating with GA since the times of urchin.js, and with the Google Tag Manager since its release. He believes in data, passing on practical procedures, the importance of education, and in the general importance of online. Can you think of a more suitable candidate for the team of speakers of the Marketing Festival?
Tag Management Solutions revolutionize the way we collect data in web analytics. In this session, I will go over some of some frequently asked questions about using and utilizing a TMS to bring a radical change in how your organization collects and appreciates data.
It's not just about the concrete benefits (there are many!). It's also about how the increased agility in data collection will actually allow you to focus on the data itself, instead of battling with different tools and platforms on multiple fronts.