Jeden z 25 nejvlivnějších lidí v PPC reklamě na světě podle PPC Hero. Martin je autorem uznávaného blogu PPC-Epiphany.com, na festivalu vystoupí s tématem Google AdWords. O odbornosti a hloubce přednášky jsme spolu dokonce uzavřeli neformální sázku.
Google Shopping not only drives great results for retailers but it's easy to set up, too. However, beyond the basics the optimizations our industry has come up with are rather limited: Take care of your product data, structure your product groups, maybe add a few negatives - that's about it. In this presentation we will go a step further. Martin Roettgerding promised us a new layer of control you probably never knew existed. Let's see if he delivers.