Our reasons for inviting each of the lecturers are based on unshakeable foundations. Russell Savage is a clear example of this. If his name does not ring a bell, you will surely know his gallery at FreeAdwordsScripts.com.
What is the data that drives your business? Are you using that data to make advertising decisions in real time? AdWords Scripts is a fast and easy way to programmatically access your AdWords data. You can use it to monitor your account, report on changes in performance, and optimize everything from bid modifiers to creative text. By leveraging external data feeds, you can bring data important to your business into your automation strategy. In this talk, we will introduce you to just some of the possibilities that exist today with AdWords scripting and give you the information you need to start using it in your accounts.