Morning workshop Customer experience, retention, loyalty, loyalty programs – how do they work? The Venue: NEWTON College

Ondřej Klega

Ondřej is in charge of a team of ACOMWARE consultants, he cooperates with big names in Czech e-business (Astratex, Popron), and has been dealing in marketing consultations for a long time. He also gives lectures on e-commerce at the University of Economics, Prague, and cooperates with Nadace O2 in the Think Big project. He is currently working on an internal educational project, E-commerce Academy, under the auspices of the EU.

Seats: 25

Language: Czech

Why you should not miss this workshop?

You’ll learn to calculate customer retention and learn tips for its increase.
I’ll show you the settings and demonstrations of loyalty programs.
I’ll provide advice on what to do in order to achieve better loyalty from your customers.
What CX is and why it can help you.
I’ll introduce you to some practical examples from both the Czech Republic and abroad.

What will you learn?

- How to calculate customer retention, various models for working with customer activity, tips for increasing retention, setting up measuring and what to do for better customer loyalty (45 minutes). - Settings and demonstrations of loyalty programs, consultations of specific VPs of individual e-shops (45 minutes). - You’ll learn what CX means and how it can help you (30 minutes). - I’ll offer you specific examples from both the Czech Republic and abroad and we’ll also look at your individual projects and I’ll provide recommendations tailored to your needs (40 minutes).

What do I need for attending?

Basic terminology and activities of online marketing. You need to have your data ideally from the past several years and ideally a customer base of at least 10,000. Basic knowledge of working with Google Analytics is expected.