Morning workshop Sklik PPC practically – increased performance with campaign auditing The Venue: NEWTON College

Ondřej Krišica

Ondřej works for Seznam.cz on the development of a Sklik PPC advertising system and takes care of its biggest clients. As a student of marketing and company finances at the University of Economics, Prague, he was already dealing with support of start-ups and was also involved in starting Nápad roku, a contest of business plans. He has extensive knowledge of advanced optimization methods of advertising campaigns and consulting related to searching for business potential on the Internet. His current hobbies are products and news at Sklik.

Seats: 21

Language: Czech

Why you should not miss this workshop?

You’ll learn why it’s necessary to set up Sklik and AdWords differently in order to maximize performance.
We’ll take a look at an audit on real accounts of some workshop attendees; let me know if you’re interested.
I’ll show you the most frequent mistakes advertisers make and how to avoid them.
We’ll take a look at how to use news and a beta version of the importer of retargeting conditions which the attendees will have at their disposal.
You’ll receive a checklist for auditing PPC campaigns.

What will you learn?

The aim of the workshop is to introduce the attendees to the possibilities offered by Skilk advertising in terms of increasing revenue. Together we’ll go through a Sklik account of one of the clients to see potential techniques and reports to use in order to increase the performance of the account. We’ll take a look at the most frequent mistakes Sklik clients make, and we’ll show see to avoid them. I’ll show you how to use current news. During the workshop there will also be some time for discussion.