Jiří has been active in online marketing since 2000. He’s a co-founder of Mather Advertures, and he worked as a managing director in Neo@Ogilvy. He participated in the creation of strategies for over a hundred Internet projects, and he’s a passionate promoter of analytical tools and a systemic approach to marketing. He’s also a chairman of an SPIR performance marketing committee.
You’ll learn about the real situation of the programmatic = RTB market in the Czech Republic. You’ll see specific numbers showing the situation of banner, mobile, and video formats as opposed to a non-RTB option. In the same level of detail, you’ll also see an RTB from the perspective of available data. The following questions will also be discussed: RTB or AdWords? How are PPC and RTB related? What are the differences between DSP and adserver? And does using RTB pay off?