Afternoon workshop Archetypes: Boost your on-line brand The Venue: NEWTON College

Karel Novotný

16 years of experience with brands and advertising. Hundreds of projects, presentations, and satisfied clients. Karel Mindless Novotný is a man who will tear the way you think about brands apart and on the very same day will put it back together again to provide you with a fresh, new perspective. Or maybe not. We can tell you, though, that this process is worth it. Mindless just got back from a huge tour – lectures in 14 cities, 12 countries, and on 3 continents. Need we say more?

Seats: 30

Language: English

Why you should not miss this workshop?

Because I'm not from your world, guys
Because I've traveled around the world to learn the branding truth (and I failed for sure!)
Because branding is huge potential for your market differentiation
Because archetypes are as simple as helpful
Because all my attitude is about being practical & purposefully, ready to play?

What will you learn?

Expect branding basics, some theory. But quickly we will turn into practical modern tool to involve you as well. Archetypes are popular tool, easy for the first sight. But I will lead through all the pitfalls to cross the finish line of your own brand archetype. And all the examples and stories will be carefully chosen from your on-line world. By the way, wanna bring your own story into group? More than welcome!

What do I need for attending?

Nothing. But — if you run your own brand, dream about it or not sure whether you need it — worth for you! And if you are just curious enough to follow best branding practices, be by as well!