Afternoon workshop How to measure and evaluate the success rate of mobile campaigns The Venue: NEWTON College

Martin Krkoška

Co-founder of PRIA digital agency and director of the mobile department, Martin is currently dealing with the development of his own mobile applications for end users. Martin is an enthusiast for new technologies, and he’s experienced in the development of not only B2C, but also its mobile applications.

Seats: 20

Language: Czech

Why you should not miss this workshop?

You’ll get familiar with specific demonstrations of mobile application tracking using proven tools such as Flurry, Google Analytics, and Distimo.
We’ll take a look at work with mobile application data and how to understand them.
We’ll also take a look at the implementation of analytic tools, measuring codes, and promoting applications through Facebook Ads.
I’ll provide demonstrations of real campaigns and results, including recommendations of suitable channels.
We’ll talk about how to approach mobile analytics from the perspective of a marketer, developer, and PPC specialist.

What will you learn?

How to: Promote mobile applications and select efficient channels. Measure mobile applications – sources of download, events in the application, and calculation of costs of download. Implement analytic tools into an application using a specific example of an Android application. Evaluate the meaning and added value of a mobile application or a mobile website.

What do I need for attending?

It’s necessary to know mobile applications and how to keep track of them. I recommend a basic knowledge of general web analytics, Google Analytics, and even Facebook Ads. Given the practical demonstrations of implementations of the tracking code, previous experience with programming mobile applications is an advantage.