Afternoon workshop Tips and tricks for setting up and optimizing RTB activities The Venue: NEWTON College

Zuzana Neupauerová

She studied art and the humanities, and re-discovered her technical self two years ago during an internship at the headquarters of Adform in Lithuania. Zuzana has been focusing on Real Time Bidding since, monitoring around 150–200 Czech and Slovak RTB activities daily, for which she provides advice and helps with set up and optimization. Besides this, she has trained around a hundred specialists in the last six months and makes efforts to improve the quality of trade with advertising space in the Czech Republic and make it simpler.

Seats: 23

Language: Czech

Why you should not miss this workshop?

Would you like to know what administering and optimizing RTB through our DSP platform is all about? How long it takes to set up a campaign and create several RTB strategies?
Have you seen what a bid request and bid response look like? And what information they contain? It’s necessary in order to understand the RTB environment.
We’ll talk about IAB categories. Does it make sense to use them? And how?
We’ll talk about which SSPs have the biggest impact in the Czech Republic, what quality individual SSPs achieve (% CTR), which of them have the largest number of .cz domains, etc.
We’ll disprove several myths. Do you still think that RTB is good only for retargeting? Or that it’s just cheaply-purchased impressions? No way!

What will you learn?

You won’t get any general promo for Programmatic or RTB. The aim of the workshop is to introduce you to what is hidden by various general expressions and how the settings and simple changes (price, freq. capping, time or geo targeting) are reflected in the results of campaigns. RTB should be seen as a new, automated way to purchase advertising, but it’s no black box for you to spill your KPIs into and wait to see them emerge from it J If you work with RTB but haven’t seen a bid request yet, this workshop is for you.