16 years of experience with brands and advertising. Hundreds of projects, presentations, and satisfied clients. Karel Mindless Novotný is a man who will tear the way you think about brands apart and on the very same day will put it back together again to provide you with a fresh, new perspective. Or maybe not. We can tell you, though, that this process is worth it. Mindless just got back from a huge tour – lectures in 14 cities, 12 countries, and on 3 continents. Need we say more?
Expect branding basics, some theory. But quickly we will turn into practical modern tool to involve you as well. Archetypes are popular tool, easy for the first sight. But I will lead through all the pitfalls to cross the finish line of your own brand archetype. And all the examples and stories will be carefully chosen from your on-line world. By the way, wanna bring your own story into group? More than welcome!
Nothing. But — if you run your own brand, dream about it or not sure whether you need it — worth for you! And if you are just curious enough to follow best branding practices, be by as well!