Our reasons for inviting each of the lecturers are based on unshakeable foundations. Russell Savage is a clear example of this. If his name does not ring a bell, you will surely know his gallery at FreeAdwordsScripts.com.
In this workshop, you will get hands on experience designing, implementing, and optimizing an AdWords script from start to finish. After a brief introduction to some of the techniques we will be utilizing, we will take turns working together to write the code that will fully implement the script. We will cover optimization techniques that will enable you to build or modify scripts to run on larger accounts or across your entire MCC. We will be developing scripts based on the industries of the people enrolled in the class, so these will be directly applicable to your current role. If you want help optimizing any scripts you are currently using, we will have time at the end to debug and enhance those as well. You will leave this session with the knowledge to build upon scripts you develop or find online to take your automation to the next level.