Lucie works as a Content Marketing Specialist for H1.cz, and previously she worked as an Online PR Specialist for SIRIRI o.p.s. and for Seznam. She’s a co-author of Buďte vidět (Be Seen) on inbound marketing as seen by H1.cz, and also of Copyslovník do capsy (Pocket Copydictionary), which was created as a supporting material for this year’s Copycamp.
We’ll talk about a meta-description, title or alt of an image, and why it is good to pay attention to them. Together, we’ll learn to write these minor texts that they are invisible at first sight, but attract relevant traffic through search engines. We’ll talk about what works with robots and what with users, and also about how not to disappoint those who come to your website and how to give them what they came for.
For those who would like to search for creative paths to increase traffic on their websites, will bring their computer and would like to create content for their website at the workshop together.