Afternoon workshop With content marketing beyond the borders of the Internet and Facebook The Venue: NEWTON College

Marek Prokop

According to Wikipedia, Marek Prokop is a Czech consultant and SEO expert. However, for those of us who know him, this description is, to put it nicely, minimalistic. This marketing punk among other things claims that “common sense” is not a pejorative expression in marketing. You can currently follow his work on his blog dokosiku.blogspot.cz, where he openly comments on the joys and sorrows of his Čaj týdne (Tea of the Week) e-shop.

Seats: 29

Language: Czech

Why you should not miss this workshop?

You’d like to start working with content marketing from scratch.
You have a company blog and Facebook, but they don’t get the job done for you.
You manage to draw attention, but people don’t buy too much of your stuff.
Your customers don’t come back and run off to your competitors instead.
Your content doesn’t spread, as your customers don’t recommend you to others.

What will you learn?

Content marketing is not only about company blogs or Facebook. What’s important is all the touchpoints ranging from the actual website, both online and offline advertising, product packages, transaction e-mails of e-shops, and the girl at the complaint department. All these should be connected using a common content strategy and a unified style of communication. The workshop will be practical and by the time it’s over you’ll have a working plan for your project or company.

What do I need for attending?

An ideal participant is responsible for company marketing, knows the position of the brand well, knows all the marketing activities, and knows all the places where the customers get in touch with the brand or company.