According to Wikipedia, Marek Prokop is a Czech consultant and SEO expert. However, for those of us who know him, this description is, to put it nicely, minimalistic. This marketing punk among other things claims that “common sense” is not a pejorative expression in marketing. You can currently follow his work on his blog dokosiku.blogspot.cz, where he openly comments on the joys and sorrows of his Čaj týdne (Tea of the Week) e-shop.
Content marketing is not only about company blogs or Facebook. What’s important is all the touchpoints ranging from the actual website, both online and offline advertising, product packages, transaction e-mails of e-shops, and the girl at the complaint department. All these should be connected using a common content strategy and a unified style of communication. The workshop will be practical and by the time it’s over you’ll have a working plan for your project or company.
An ideal participant is responsible for company marketing, knows the position of the brand well, knows all the marketing activities, and knows all the places where the customers get in touch with the brand or company.