She studied art and the humanities, and re-discovered her technical self two years ago during an internship at the headquarters of Adform in Lithuania. Zuzana has been focusing on Real Time Bidding since, monitoring around 150–200 Czech and Slovak RTB activities daily, for which she provides advice and helps with set up and optimization. Besides this, she has trained around a hundred specialists in the last six months and makes efforts to improve the quality of trade with advertising space in the Czech Republic and make it simpler.
You won’t get any general promo for Programmatic or RTB. The aim of the workshop is to introduce you to what is hidden by various general expressions and how the settings and simple changes (price, freq. capping, time or geo targeting) are reflected in the results of campaigns. RTB should be seen as a new, automated way to purchase advertising, but it’s no black box for you to spill your KPIs into and wait to see them emerge from it J If you work with RTB but haven’t seen a bid request yet, this workshop is for you.
It’s good to know what Real Time Bidding is.