A professional with an analytical mind who believes that detailed data are key for any business or agency. Jakub has been active in web analytics since 2007. Before he joined H1.cz, he worked for eMerite agency where – besides web analytics – he dealt with social networks and integration of data from various sources.
During the workshop we’ll deal with extending the settings of Google Analytics. Together we’ll think about business goals of a website, and we’ll set up Google Analytics in order to be able to evaluate your goals. Together we’ll think about capturing other useful data (type of payment, stock availability of goods) to help you decide how to improve your website or business.
For the workshop it is important that you have an account with Google Analytics; at the same time, you should have the rights to modify its settings.