Undoubtedly a rising star in web analytics. Simo works as a SEO manager in Netbooster Finland, he specializes mainly in connecting offline data with web analytics, and he can even take pride in the title of Google Developer Expert for Google Analytics. He’s been cooperating with GA since the times of urchin.js, and with the Google Tag Manager since its release. He believes in data, passing on practical procedures, the importance of education, and in the general importance of online. Can you think of a more suitable candidate for the team of speakers of the Marketing Festival?
You will learn the Hows, Whats and Whys of Google Tag Manager, and if you're not a convert yet, you'll surely learn to appreciate its power and flexibility in managing the tags you deploy on your website. The lessons are designed to be scalable, so even though the migration is done on a very small website, the action points learned during the class can be transferred to larger-scale websites and tag setups as well.