Morning workshop Google Tag Manager Masterclass The Venue: NEWTON College

Simo Ahava

Undoubtedly a rising star in web analytics. Simo works as a SEO manager in Netbooster Finland, he specializes mainly in connecting offline data with web analytics, and he can even take pride in the title of Google Developer Expert for Google Analytics. He’s been cooperating with GA since the times of urchin.js, and with the Google Tag Manager since its release. He believes in data, passing on practical procedures, the importance of education, and in the general importance of online. Can you think of a more suitable candidate for the team of speakers of the Marketing Festival?

Seats: 22

Language: English

Why you should not miss this workshop?

In this workshop we migrate a website from on-page Google Analytics tracking to Google Tag Manager
Along the way you'll learn best practices for tag management, as well as how to manage your tag setups in the leanest and most effective way
We'll go over JavaScript concepts such as the dataLayer Array and the Document Object Model, but each will be inspected in the context of the tool in order to make the lessons as relevant as possible
We'll take a look at Auto-Event Tracking and some of the awesome, magical things you can do with Google Tag Manager
We will leverage the powerful out-of-the-box features of Google Tag Manager, and we'll look at some customization opportunities as well

What will you learn?

You will learn the Hows, Whats and Whys of Google Tag Manager, and if you're not a convert yet, you'll surely learn to appreciate its power and flexibility in managing the tags you deploy on your website. The lessons are designed to be scalable, so even though the migration is done on a very small website, the action points learned during the class can be transferred to larger-scale websites and tag setups as well.

What do I need for attending?

The class is for skill levels beginner through advanced, though previous experience with Google Analytics is definitely a huge plus. A basic knowledge of how the web browser works (JavaScript, DOM, HTML) is recommended.