One of the most interesting speakers in the field of conversion rate optimization you can get. He comes from London and his lectures are not only helpful, but also a lot of fun.
In this workshop, Craig will walk you through the toolkits, techniques and analytics preparation for finding easy wins or huge lifts from your site. He'll then show you how to score and prioritise these around the effort versus the potential reward. Lastly, Craig will walk through the common problems made during AB testing and how to change the culture or buy-in within your company. This is an open session, with questions, discussion, checklists and a full pack resources and reading material for you to take away and use all year.
Some basic analytics or UX knowledge would be useful but anyone who wants to stop guesswork going into their products and learn from historical data and customer insight will benefit. Testing is not about applying tools - it's about the mindsets of the managers and team members so this workshop touches every job role involved in building products.