Ondřej runs his own INBORN agency, through which he reveals power of Internet advertising to his clients. Previously, he worked as a chief editor of a website on snowboarding, an SEO team leader in Great Britain, and he’s also a co-founder of a Young Heads think tank.
Video advertising is the third pillar of PPC after a search network and an advertising network. They develop quickly, they are not easy to understand, and hundreds of thousands of people watch them daily. This workshop will explain what makes video advertising so excellent that each marketing plan should consider it. You’ll learn how much money to prepare for video advertising, which campaign settings are important and which are much less important. We’ll go through all the formats of advertising that work with videos, and if you are interested we can have a look at your existing video campaigns, as well.
The workshop will be most useful mainly for advertisers already using PPC advertising. In order to get the most out of the workshop you should have some practical experience with Google AdWords. Your own video campaigns or experience with video campaigns are not required, though they can certainly help.